STANDARD IAB UNITS
The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. The IAB’s Ad Sizes Working Group meets on a bi-annual basis to review proposed new ad units and issue updated voluntary guidelines as appropriate.
SHOWCASES
AD SPECS
IAB RICH MEDIA BRANDING UNITS
| UNITS | SIZE | FILE TYPE | ANIMATION | LOOPS | SOUND |
|---|---|---|---|---|---|
| 970x90 Pushdown | 120K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 970x250 Billboard | 60K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 300x600 Filmstrip | 70K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 300x1050 Portrait | 70K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
STANDARD IAB ADVERTISING UNITS
| UNITS | SIZE | FILE TYPE | ANIMATION | LOOPS | SOUND |
|---|---|---|---|---|---|
| 728x90 Leaderboard | 40K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 970x90 Extended Leaderboard | 45K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 160x600 IMU Wide Skyscraper | 40K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 300x600 Half Page | 80K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
| 300x250 Medium Rectangle | 40K | PNG, JPEG, GIF, SWF (Flash) | Yes, 24FPS | 3 | User Initiated |
